as "e-tutoring" grows
Like the business sector, the western education industry is outsourcing expensive services like tutoring to India and other lower wage countries
Employing part-timers and staff tutors, outsourcing firms in India believe they have tapped a potential goldmine in what they call "e-tutoring" or "e-mentoring", teaching students. India's outsourcing industry, which usually covers services such as software programmes, customer management and accounting for companies abroad and at home, has discovered a new market for its talents.— AFP
Boston — Tutors are a luxury many American families cannot afford, costing anywhere between $25 (933 baht) to $100 (3,732 baht) an hour. But California mother Denise Robison found one online for $2.50 (93 baht) an hour - in India.
"It's made the biggest difference. My daughter is literally at the top of every single one of her classes and she has never done that before," said Robison, a single mother from Modesto, a small city in the American state of Massachusetts.
Her 13-year-old daughter, Taylor, is one of 1,100 Americans enrolled in Bangalore-based TutorVista, which launched US services last November with a staff of 150 "e-tutors" mostly in India with a fee of $100 a month for unlimited hours.
Taylor took two-hour sessions each day for five days a week in maths and English - a cost that tallies to $2.50 an hour, a fraction of the $40 an hour charged by US-based online tutors, such as market leader Tutor.com, that draw on North American teachers, or the usual $100 an hour for face-to-face sessions.
"I like to tell people I did private tutoring every day for the cost of a fast-food meal or a Starbucks' coffee," Robison said. "We did our own form of summer school all summer.
"The outsourcing trend that fueled a boom in Asian call centres staffed by educated, low-paid workers manning phones around the clock for US banks and other industries is moving fast into an area at the heart of US culture: education.
It comes at a difficult time for the US education system: only two-thirds of teenagers graduate from high school, a proportion that slides to 50 percent for black Americans and Hispanics, according to government statistics.
China and India, meanwhile, are producing the world's largest number of science and engineering graduates - at least five times as many as in the United States, where the number has fallen since the early 1980s.
Parents using schools like Taylor's say they are doing whatever they can to give children an edge that can lead to better marks, better colleges and a better future, even if it comes with an Indian accent about 9,000 miles (14,484 km) away.
Slang and US accents
"We've changed the paradigm of tutoring," said Krishnan Ganesh, founder and CEO of TutorVista, which offers subjects ranging from grammar to geometry for children as young as six years old to adults in college.
"It's not that the US education system is not good. It's just that it's impossible to give personalised education at an affordable cost unless you use technology, unless you use the Internet and unless you can use lower-cost job centres like India," he said over a crackly Internet-phone line from Bangalore. "We can deliver that."
Many of the tutors have master's degrees in their subjects, said Ganesh. On average, they have taught for 10 years. Each undergoes 60 hours of training, including lessons on how to speak in a US accent and how to decipher American slang.
They are schooled on US history and state curricula, and work in mini-call centres or from their homes across India. One operates out of Hong Kong, teaching the Chinese language.
As with other Indian e-tutoring firms such as Growing Stars, Inc, students log on to TutorVista's website and are assigned lessons by tutors who communicate using voice-over-Internet technology and an instant messaging window. They share a simulated whiteboard on their computers.
Denise Robison said Taylor had trouble understanding her tutor's accent at first. "Now that she is used to it, it doesn't bother her at all," she said.
TutorVista launched a British service in August and Ganesh said he plans to expand into China in December to tap demand for English lessons from China's booming middle class. In 2007, he plans to launch Spanish-language lessons and build on Chinese and French lessons already offered.
A New Delhi tutoring company, Educomp Solutions, Ltd, estimates the US tutoring market at $8 billion and growing. Online companies, both from the United States and India, are looking to tap millions of dollars available to firms under the US No Child Left Behind Act for remedial tutoring.
Teachers unions hope to stop that from happening.
"Tutoring providers must keep in frequent touch with not only parents but classroom teachers and we believe there is greater difficulty in an offshore tutor doing that," said Nancy Van Meter, a director at the American Federation of Teachers.
But No Child Left Behind, a signature Bush administration policy, encourages competition among tutoring agencies and leaves the door open for offshore tutors, said Diane Stark Rentner of the Centre on Education Policy in Washington.
"The big test is whether the kids are actually learning. Until you answer that, I don't know if you can pass judgment on whether this is a good or bad way to go," she said.
TutorVista's mission is to provide world class tutoring and high-quality content to students around the world. TutorVista is the premier online destination for affordable education-anytime, anywhere, in any subject. Students access TutorVista from the convenience of their home or in school and use TutorVista's comprehensive lessons and question bank to master any subject with access to a live tutor around the clock. The TutorVista idea: help students to excel in school and at competitive examinations. The management team consists of professionals from education, training and Internet fields whose expertise spans eLearning, instructional design, technology-based learning, professional services management, and Internet technologies. For more information, go to www.tutorvista.com.